Classroom Design Essay Example | Topics and Well Written Essays - 1000 words

Study hall Design - Essay Example This implies action regions must isolated by physical articles or parcel regions or give obvious prompts with respect to their division lines through visual pieces of information, for example, shading, lighting or change in tallness for roofs and segments. Butin further composes that a run of the mill preschool study hall ought to have at any rate four unmistakable action zones, as follows (Butin, 2000, Key Spaces in Early Education Centers segment standard 3): - Dramatic play zone. Giving home-focus props, for example, kitchen apparatuses, front room furniture, or a theater territory, encourages such play. While the emotional play zone ought to be adjoining the gross-engine aptitude zone to take into account simple development between the two, an unmistakable division between the spaces ought to be noticeable to advance a feeling of semiprivate space. - Arts and artworks zone. This is the wet region of the room where youngsters can try different things with sand, water, paint, glue, and other chaotic materials. Expressions of the human experience and specialties zone ought to be close to a water source, for example, a sink and gooseneck fixture, and should have a launderable floor covering. Great errand lighting is likewise significant for doing workmanship ventures. - Quiet zone. - Quiet zone. Little youngsters need individual space that licenses cozy cooperation with a grown-up and gives a space to single play, taking a gander at books, or essentially resting. The calm zone ought to have covering, agreeable seats and pads, a low shelf for books and stuffed toys, and a space (that may should be far from babies) for items, for example, plants or an aquarium. Likewise as indicated by Butin, the homeroom ought to likewise have an independent restroom that is prepared for latrine preparing and diaper evolving. Adjustments of homeroom structure for kids with exceptional necessities: 1. For kids who are portable just through a wheelchair, the homeroom space may be extended from the suggested 50 feet for every square, to empower the two kids with inability and the individuals who are normal to appreciate the study hall setting. 2. Another convenience for youngsters in a wheelchair or who stroll with the assistance of props is to give more spaces to moving around in every aspect of the study hall. 3. Slopes may likewise help youngsters in wheelchairs to move to raised parts of the study hall or childcare office. 4. Kids with ADHD or consideration shortfall and hyperactivity issue, may be given a different zone for work where they can be without anyone else while still have the option to work with other youngsters. 5. To decrease interruption and for closer observing, youngsters with ADHD may be better positioned close to the instructor or the facilitator during exercises or association. 6. Kids with ADHD may profit by being situated in a zone where there is less open door for interruption, for example, a window. 7. To suit kids with medically introverted condition who are considerably more touchy to boosts, lighting might be adjusted to make it progressively unbiased. 8. Another settlement for medically introverted kids is for the rooms to be painted white since mentally unbalanced kids need quieting visual sights however much as could be expected. 9. Another adjustment for mentally unbalanced

Whose Fault Is It Anyway Free Essays

Whose duty is it to guarantee the weight pestilence is switched? Schools, Parents, Government, Community or potentially the media. What should be possible? Talk about utilizing models from the article and some other data you can bring to the conversation. Everybody should have a significant impact in guaranteeing the corpulence pandemic is switched. We will compose a custom article test on Whose Fault Is It Anyway? or on the other hand any comparable theme just for you Request Now Guardians assume the most essential job in this. As a parent you must try to raise your kids effectively this doesn’t mean simply giving them scholarly instruction it includes ensuring they are solid, getting ordinary exercise and have a comprehension of sustenance. Guardians are the way to get the show on the road in keeping up solid dietary propensities for their youngsters, if this isn’t done accurately by the guardians their kids will most likely wind up being overweight as adolescents, ‘long term outcome of youth corpulence is its diligence into adulthood, Once a kid is overweight or hefty it is improbable that they will unexpectedly return to a sound weight, inclining them to the wellbeing concerns’(World Health Organization 2000, Obesity: Preventing and Managing the Global Epidemic, WHO Technical Report Series 894). Guardians need to comprehend that they are the good examples for their youngsters; in the event that they don't eat effectively and don't practice their kids are destined to emulate their example. A study done in 2007-2008 on the corpulence plague in Australia the outcomes were that in ‘2007-08, 61. 4% of the Australian grown-up populace were either overweight or stout, and 24. 9% of kids matured between 5-17 were overweight or obese’ (Australian Bureau of Statistics 2008, National Health Survey 2007-08, Cat 4364. ). Children need to have an increasingly dynamic way of life, the issue is presently days kids engage themselves with innovation, for example, PCs, TV and the Xbox. Guardians need to invest energy urging their kids to be all the more genuinely dynamic, by doing this they likewise need to turn out to be all the more truly dynamic. Basic things, for example, taking their youngsters for a bicycle ride, taking them to the recreation center, playing a round of game with them. They have to put more concentrate on urging their youngsters to be outside. Each and every piece of physical action will have any kind of effect to the child’s prosperity. Schools, The Government, The Community and the media would all be able to have any kind of effect in ensuring the stoutness pestilence is turned around. Schools can ensure their understudies get at least 30 minutes every day work out, they can help instruct the kids on nourishment and right dietary propensities and can give solid ptions in their flasks, ‘Only a fourth of Australian secondary school understudies eat the suggested at least four vegetables a day’ (Canberra times article-Battle of the lump, Peter Jean). Media right now shows cheap food ads at any rate multiple times during an include brake. Youngsters who are perched on a lounge chair sitting in front of the TV are being indoctrinated by cheap food plugs, there for just needing to eat inexpensive food, for example, MacDonald’ s. The Government can control the media and controls the schools. They can make changes to the tutoring educational plan to include all the more every day work out. They can end the unnecessary cheap food promotions that fly over our TV screens. As a network we as a whole assume an indispensable job in ensuring kids are sound, this includes end of the week sports, and network run donning exercises for small kids and even grown-ups. In any case, this will change nothing in turning around the corpulence pandemic if guardians don’t begin to assume liability for their kids and start by giving them the right dietary needs and standard wellness to launch their sound way of life. Instructions to refer to Whose Fault Is It Anyway?, Papers

Globalization and state sovereignty Essay Example | Topics and Well Written Essays - 1500 words

Globalization and state sway - Essay Example Some of the time the issue fixates on the embellishment of globalization while at different occasions the inquiry focuses on whether any material change is realized. The inquiry despite everything remains with respect to the loss of state power or the noteworthiness of the state to universal affiliations. Globalization and its weighty transnationalism has achieved a misfortune in state’s sway in certain regards while Before breaking down this contention of state power it is critical to expand upon the various meanings of the idea and its pertinent idea. The self-sufficiency of the state continuously comes to be compromised under the weights of market powers acting internationally, or transnational managerial framework. The nation states have been losing grasp over specific areas inside and over the limits. Eli Noam sees that the impact of media communications will steadily prompt blurring of the idea of the domain and the possibility of a country applying impact over electroni c correspondence will get obsolete. By and large the intensity of the state is divided particularly in complex framework. The force is designated stepwise to different foundations and associations for taking aggregate choices. It is hard to distinguish any single beginning of power particularly with regards to the global foundations. The worldwide associations venture a structure which is serious in nature yet their methods of dynamic through the guideline of understanding or greater part rule may prompt choices which are not in line with the state’s intrigue or diverse structure state arrangement. The minimization or reality coming about because of globalization diminish the job of the state in the worldwide setting. This procedure of globalization, as depicted by Ronald Robertson may be expressed as â€Å"compression of the world and the strengthening of the cognizance of the world† which is brought about by the quick advancement in innovation and developing monetary exercises (Lynch, 51). The independence and the capability of the country’s power get dissolved as the social orders are entered by worldwide powers. Government along these lines loses command over the neighborhood or residential market and the economy as it consolidates the â€Å"development of transnational practices† and â€Å"an expanding number of between state connections† (Lynch, 51). Eric Helleiner has anyway wandered towards a cautious examination of the loss of power idea. As indicated by him monetary globalization’s sway on the world is increasingly mind boggling contrasted with the contention focusing on the test presented by money related globalization to the countries. His contention supports data innovation empowering the administrative intensity of the states. Hence one can't state that the sovereign states have had the option to control universal assets into the nation’s economy. It has regularly been contended that as the develop ments of money related capital expanded across outskirts it made weights for deregulation which thusly incite advancement of budgetary markets. As per Helleiner the impact of the country states ought not be stressed. This is on the grounds that the monetary globalization has simply prompted increment the country states’

Evaluating Pret a Mangers Ethical Policies Essay Example

Assessing Pret a Mangers Ethical Policies Essay Example Assessing Pret a Mangers Ethical Policies Essay Assessing Pret a Mangers Ethical Policies Essay Pret a Manger (casually known as Pret), established in 1986 by Julian Metcalfe and Sinclair Beecham, is a private organization that never establishments out and hence its records are not open to people in general (Pret, 2007).â The organization considers this to be a preferred position as it permits it to develop at a speed it feels is suitable without the weight that is managed an organization responsible to the general population (Pret, 2007).â Pret has consolidated severe morals in its organization arrangements administering the sourcing of new produce to be used in their high quality items, the treatment of their laborers and the working climate they made and all the more as of late have remembered approaches for the now well known natural subject â€Å"sustainability† (Pret, 2007).â However, there have been activities taken by the organization that clients and eyewitnesses have scrutinized as being rather than their alleged moral policies.â This incorporates the s elling of 33% of the organization to McDonalds, and foundation prestigious for its strategy of putting benefit before morals band being engaged with ecological devastation, modest work and pressing their food brimming with added substances (Walsh, 2006). Produce and Products Pret a Manger has gained notoriety for being obsessive about the newness and cleanness of the produce they use.â They favor common items, use natural milk and opportunity ranch meats (embraced by the RSPCA). They have made upgrades to provide food their supportability drive and now have the supposed â€Å"bio box† and utilize recyclable bundling just as sourcing manageable wellsprings of food and staying away from the utilization of synthetic compounds which they term as â€Å"sacred† to (Pret, 2007).â It is a trademark that they just utilize the freshest of items and never keep food over night. Staff and Customers Pret a Manger additionally put forth an admirable attempt to keep their staff content in their occupations and in an industry that famously powers staff to work longer hours for low wages, Pret pays well over the lowest pay permitted by law and offers work in sensible movements, just as offering advantages, for example, expanded wages, rewards and things including silver Tiffany stars for accomplishments or when a client suggests their work.â It is an intriguing reality that over 60% of Pret directors began as colleagues (Pret, 2007).â moreover, Pret is a join forces with Forum for the Future specifically reference to their extraordinary conduct as a business (Forum for the Future, 2007).â Staff and clients are free to give contribution to the running of the company.â Every week a puzzle customer visits each store to beware of the nature of the produce and the degree of client care gave (Pret, 2007). Noble cause and Social Work As pret doesn't keep food over night, something must be finished with any extra toward the finish of the day.â Instead of sending them to landfill, Pret runs a drive to offer their food to vagrants through sanctuaries and altruistic donations.â indeed, they appropriate roughly 12000 dinners every week (Pret, 2007).â The extra food is either gathered by specific causes or conveyed by the Pret Foundation Trust set up in 1995 which, is financed by client gifts and salary from specific items and is an armada of electric vans (in another push to counterbalance carbon outflows) (Pret, 2007).â The organization is consistently watching out for increasingly destitute causes to help, particularly where certain stores so far, don't have an assigned foundation. McDonalds Investment Generally, Pret a Manger have been seemingly, one of the most moral brand names to date in numerous zones, there is no doubt that they complete their strategies to the extent is possible.â There is one significant staying point be that as it may, and for a great many people that is the third offer held by the multi-aggregate enterprise McDonalds Albeit a minority share, at 33 percent, it is an enormous cut of the organization (Walsh, 2006).â Many Pret admirers are wary of McDonalds contribution to the company.â The idea of a relatively little, socially mindful retail outlet, collaborating with a worldwide organization known for its social, ecological and moral idiocy and solitary spotlight on riches amassing, is by all accounts a logical inconsistency in wording, in spite of the fact that with McDonalds input, Pret has had the option to grow over oceans, which might be useful for Pret monetarily, yet the inquiry remains, have they sold out, ethically?â It might be reasonab le for state that it is surely looking as if Pret has sold out on its moral approaches in spite of the fact that it keeps up that it despite everything has full command over its exercises notwithstanding McDonalds association. End Pret a Manger has a scope of conspicuous and able moral arrangements covering all parts of applicable corporate social duty, from the government assistance of their workforce to sourcing their produce with due consideration to the earth and ecological guidelines, making magnanimous gifts and looking for progresses in reusing and approaches to decrease their carbon outflows and giving a â€Å"cradle to grave† demeanor towards the bundling and non-consumable waste they produce.â Despite this moral capability, a question mark keeps on hanging over the choice to offer 33% of the organization to McDonalds inexpensive food chain and the conceivable negative effects on Prets moral strategy that this affiliation may have.

Identify the constituent parts of a total computer system :: Computer Science

Distinguish the constituent pieces of an all out PC framework ========================================================= Equipment - info and yield units Reinforcement stockpiling; focal handling unit; Programming - applications bundle; Working framework; The primary capacity of a PC framework is to process information. At the point when information has been handled and yield it becomes data. The fundamental stages of this strategy are: 1. The Input Stage - where information is placed into the PC. 2. The Processing Stage - where the information is handled. 3. The Output Stage - where the outcomes are shown. A PC likewise needs to store information for sometime in the future. This is finished on a support stockpiling gadget. Equipment - info and yield units Information DEVICES Scanner tag peruser A barcodeBarcodes are various gatherings of vertical bars that can be peruse by an optical scanner. Standardized tags are imprinted on about each item that you can purchase. Shops use standardized tags since they are modest to produce and truly sturdy. Idea console An idea console is a level board that contains a lattice of catches. Each catch can be customized to adhere to directions. An overlay sheet is set on the network with a clarification for each catch. They are utilized in elementary schools with small kids. Numerous cutting edge cheap food eateries have overlays with either a portrayal or picture of the dinners that are accessible to make requesting simpler. Computerized camera A computerized camera permits you to take pictures and to store an advanced photographic picture that can be perused by a PC. You can at that point move the pictures straightforwardly from your camera on to your PC. Computerized cameras are regularly utilized by domain operators for delivering promoting and deals material. Designs tablet A designs tabletA illustrations tablet comprises of a level cushion (the tablet) on which the client draws with an extraordinary pen. As the client draws on the cushion the picture is made on the screen. Utilizing a designs tablet a originator can deliver precise on-screen drawings. MICR (Magnetic Ink Character Reader) Attractive ink characters are the bizarre looking numbers that show up at the base of checks. These characters are utilized in light of the fact that they are very hard to manufacture or harm. Banks use MICR to peruse the numbers from the base of checks to get information, for example, account numbers and bank sort codes. Attractive strip An attractive strip on a credit cardMagnetic strips are incorporated with numerous plastic cards, for example, check ensure cards, money point cards and individual personality cards. The attractive strip on the rear of the card can hold the individual subtleties of the card proprietor and, with the essential PIN, will permit access to make sure about data for example bank account subtleties. MIDI (Musical Instrument Digital Interface) A MIDI framework permits you to append an instrument to your

Language Erosion Our Reference Books Richmond Writing

Language Erosion Our Reference Books Richmond Writing image credit: Colin Galbraith I recall when my father, a man of limited means, brought a copy of Websters New Collegiate Dictionary into our house. The old man knew I had academic promise and such a book, Im sure he was told, would help me get ahead. I recall the reference book that survived to accompany me to college, sitting on top of the ancient, rumbling GE refrigerator.   My paws were only to be on it when I was doing school work. Hardbound books were expensive. Of course, I stretched out the time I spent doing homework to leaf through the dictionarys bible-paper pages, learning new words and the black-and-white drawings of everything from magnetos to Piltdown Man. That habit remains with me, as does the wonderful dictionary.     When I write, I often think my God. Im made of words. They are my surest companions. If the office caught fire, Id grab three things, in this order: the photo of my wife, the laptop, and the old dictionary. As I age, I find myself clinging to linguistic habits that, at times and to paraphrase T.S. Eliot, seem to be shards shored up against the ruin of our shallow times when language gets twisted to venal ends and louts shout into radio microphones. The old book taught me a new lesson last week, while I was trying to find a precise   definition for the loan-word mà ©tier. My enormous copy of the American Heritage Dictionary lacked the term.   I turned to dads old standby and there it was, with enough context for me to employ the word properly. Sven Birkerts, in his magisterial and sad work The Gutenberg Elegies, noted one of the effects of networked communications on our habits of language, self, and history. In all cases Birkerts sees a flattening of perspectives, a loss of nuance, and an erosion of propriety. I find that a bit prudishI am a blogger, a smartass, and user of virtual worldsbut I will agree that nuance helps us to shape utterance to meaning. Without a good vocabulary, we exist in a semantic cage. When I finished my M.A., my parents made the long drive to Bloomington, Indiana to attend the commencement. They asked what I wanted as a present, and I didnt hesitate: another hardbound dictionary. We got an updated version of the New Collegiate at the IU Bookstore, and it too lives with me. When one of my great-nephews or nieces goes to college, if he or she is like me and as likely to consult paper as well as pixels, Ill send that newer edition along. Thats a ways off, so the older copy will have a vacation at a bindery soon, to get the spine repaired and perhaps a new library binding. It should then last the rest of my days on this planet, a constant touchstone for my life, if only to see what time does to our language.

The Power of Ought A Close Reading of Perspectives and Obligations in Emma - Literature Essay Samples

Societal expectations motivate the characters of Jane Austen’s Emma. Because societal perception plays such a large role in the lives of these characters, many concern themselves with how they should behave; a fact which Austen underscores by utilizing the word â€Å"ought† to subtly express the views of society and propriety. However, â€Å"ought† also carries with it the ability to choose to go against the moral and societal expectations that judge actions. Through Emma’s use of the word â€Å"ought,† the audience can see her mature from a manipulative girl into a caring woman. As essentially the highest ranking member of Highbury society, Emma often voices her opinion in â€Å"ought† statements, carrying the weight of moral and societal expectation. The audience sees this when Emma tells Harriet that â€Å"she certainly ought to refuse [Mr. Martin],† as she feels that Harriet ranks too far above Mr. Martin to even consider his marriage proposal (Austen 33). This indignation on her friend’s behalf says more about Emma than it does about Harriet’s societal worth. Emma believes that because she has taken Harriet under her wing, Harriet should be considered of nearly the highest social class. She entirely disregards the fact that Harriet has no family name, assuming that her own high status could raise Harriet’s rank simply by virtue of association. Though Harriet carries strong feelings for Mr. Martin, Emma’s use of the word â€Å"ought† quickly persuades her to reject him. Harriet views Emma highly and therefo re greatly values her opinion, but this manipulation goes beyond that. Emma stands in for the voice of society in this interaction. Because Emma so incredibly outranks Harriet, her word becomes law. Harriet wants acceptance into higher society and she believes Emma’s advice can get her there. However, Emma does not tell only the lower ranks what they â€Å"ought† to do, but also those whose status outranks her own. This subversion of social hierarchy can be seen in her interactions with her father, Mr. Woodhouse. For example, Emma tells her father that â€Å"we ought to be thankful, papa† to try to dissuade his melancholy comments about the shortness of Isabella’s stay with them (Austen 53). Due to his age and wealth, Mr. Woodhouse navigates outside the realm of societal expectation, and consequently societal expectations have ceased to matter to him. Thus, Emma’s use of the word â€Å"ought† in her conversation with her father serves as an attempt to rein in his behavior, highlighting her role as his caretaker. In her subtle reminder of socially dictated reasonable behavior, she attempts to temper his oddities and impose her opinion on him, albeit less forcefully than with Harriet. As the only person for miles that outranks Emma, and as her father, Mr. Woodhouse holds a position where he should be telling Emma what ought to be done. But because he chooses not to fill this office, Emma becomes the more powerful Woodhouse. Mr. Woodhouse gives his daughter the power to alter his behavior and manage his expectations through the word â€Å"ought†. In using â€Å"ought,† Emma’s opinion merges into the thoughts of society, therefore wielding more weight and becoming a greater argumentative tool. Emma continues to dictate what others ought to do, even when she does not know them. Both Emma and Mr. Knightly feel that Frank Churchill neglects his duties by not visiting his father. Mr. Knightly expresses his disapproval to Emma when he states, â€Å"[Frank Churchill] ought to have opposed the first attempt on their side to make him slight his father,† emphasizing that this reflects solely on Frank’s character (Austen 99). Societal conventions of courtesy dictate that Frank should visit his father, yet he has failed to do so. Mr. Knightly embodies the view of proper society as he unapologetically judges Frank for his lack of propriety and insulting behavior toward his father. Emma’s opinion differs slightly from Mr. Knightly’s harsh judgment, and his behavior does not mar her attitude toward him. While Mr. Knightly harbors resentment toward Frank, Emma quickly accepts him when he finally arrives in Highbury. While she understands the disrespect Frank s hows to his father by not visiting, she becomes swept up in his lively character and forgives him his missteps. Emma says â€Å"he ought to come† simply because she wants to meet him, not because society dictates it as proper (Austen 82). Here, Emma conveys her personal opinion, but masks it with the word â€Å"ought† to appear as the opinion of society. This expresses a level of selfishness as she speaks to Mrs. Weston, the object of Frank Churchill’s insult. In not meeting his father’s new wife quickly after the marriage, he deeply slights her and her place within the family. But Emma seems more disappointed in her not meeting Frank every time he fails to arrive, rather than the sharp pain the Westons must feel. Emma’s lack of sympathy in this situation reveals that the degree of personal opinion that exists in her â€Å"ought† outweighs the sense of societal propriety. Emma extends her judgment on smaller matters as well. She thinks that â€Å"the Coles were very respectable in their way, but they ought to be taught that it was not for them to arrange the terms on which the superior families would visit them† (Austen 138). This almost offhanded comment betrays Emma’s inherent sense of classism, and resulting sense of superiority. Because of Emma’s rank in society, she feels it acceptable to judge those around her, and her ideas about the behavior of others create an environment where she must always be disappointed. No characters in this story always do as they ought, but Emma still expects those around her to fall in with her personal expectations. While her personal expectations often coincide with the rules of propriety within society, it must be acknowledged that humans are imperfect creatures. Emma herself often fails to behave as she ought, so one would hope she could extend that courtesy to others. She even extends some annoyance toward Mr. Weston when she says, â€Å"General benevolence, but not general friendship, made a man what he ought to be† (214). This observation occurs because Emma feels slighted that she was not the only friend asked to arrive early to the ball. It comes from a place of personal disappointment, but Emma projects it onto the whole of society and all men. Thus, her distaste for Mr. Weston’s choices expands to a belief in his impropriety in Emma’s eyes. Because this comment also serves as a compliment to Mr. Knightly, it creates a distinction in class. While everyone finds Mr. Weston a very kind man, does not rank as high in society as Emma or Mr. Knightly. Because Mr. Knightly behaves with â€Å"general benevolence,† he exhibits signs of his higher-class upbringing. His behavior does not insult any of his acquaintances, and therefore Emma finds it preferable for society. In this, Emma says that the responsibility of the upper class revolves aroun d moderation. They cannot be too friendly or too off-putting. In overextending the number of close friendships he has, Mr. Weston invariably pushes his friends away. He lessens the importance of friendship by sharing it with everyone. But Emma only notices this as it relates to herself, and turns a personal slight into an offense against societal propriety, as her position of power within the community allows. It does not matter that no one else witnesses this revelation; Emma will continue to judge others based on her own conceived notions of decorum. Emma, who finds most to lack propriety from time to time, only finds fault in Mr. Knightly’s behavior once. At the ball, she noticed him â€Å"among the standers-by, where he ought not to be; he ought to be dancing† (Austen 218). While Mr. Knightly later rectifies this when he dances with Harriet, the instant still stands as a moment where Mr. Knightly does not behave as society expects. As an unmarried man, he should be dancing and Emma sees this flaw in him. The importance in Emma seeing this part of him lies in the complexity of their relationship. He always tells Emma what she ought to do, so Emma noticing him behaving poorly begins to level their playing field. Her maturity begins to catch up to his, and it shifts their relationship from that of siblings to that of caring friends. Their positions switch for a moment and allow Emma to view Mr. Knightly as less of an elderly brother figure and more as a nearly equal member in society. She has grown older and fully le arned what society expects from everyone, and now resides in a position where she can judge Mr. Knightly. Although he rarely does anything to deserve negative judgment, the fact that Emma now can recognize his flawed behavior indicates her developed understanding of society. She embodies her rank as the pinnacle of Highbury society by internally critiquing everyone around her. Because not even Mr. Knightly escapes her reprimand, the audience can see that her youth no longer hinders her sense of propriety. She has enough years of experience to know what society expects and when people fail to comply with those expectations. Noting Mr. Knightly’s flaw also puts her in a position of superiority over a man. While this already occurred with her father and Mr. Weston, Mr. Knightly’s age and class make him the closest thing Emma has to an equal. She really begins to come into her maturity in this moment. Prior to this, Mr. Knightly existed as the only person that could openly judge Emma. He rarely held his tongue in deference to her feelings, and bluntly details her mistakes when he says â€Å"she ought to set you a better example than to be renewing old grievances, and that if she were not wrong before, she is now† (Austen 66). His close relationship with her allows him this freedom and it implies the significance of their relationship that he is the only person who will tell Emma when she behaves poorly. To a certain degree, Mr. Knightly fills this role simply because Emma will actually listen to him. She respects his opinion and sometimes will reevaluate her actions based on what he says. This also emphasizes just how much Mr. Knightly cares for Emma. He potentially risks her affection towards him when he tells her that she conducts herself poorly, behaving selflessly in the name of helping her. The use of â€Å"ought† creates an interesting situation where Mr. Knigh tly can express his preferred course of action while not explicitly telling Emma what to do. He knows that he does not have the power to control her, but he ensures that she knows which option he considers to be superior. Mr. Knightly understands Emma’s lack of parental figures and takes it upon himself to fill that role to ensure she does not develop negative personality aspects as a result of being able to run free in her youth. He holds her to a reasonable standard and challenges her. Mr. Knightly treats Emma as a normal person and most importantly, embodies the closest thing she has to an equal. Emma does not have anyone else in her life that engages her on that level because in her relationships, societal disparities limit interactions. Emma fills many roles in her relationships including caretaker, advisor, and societal elevator, but none of these roles stimulate her intellectually. With Mr. Knightly, she fills the role of best friend, among many others. His support of her cannot be paralleled by any of her other acquaintances, even before their engagement. He loves her while understanding that she needs him to fill in the spaces she lacks. Their relationship merges them each into better versions of themselves. Also through Mr. Knightly, Emma learns that she made a mistake in befriending Harriet. Because Emma believes Harriet and Mr. Knightly love each other, she emotionally thinks, â€Å"Oh! had she never brought Harriet forward! Had she left her where she ought, and where he had told her she ought!† (Austen 279). She knows that in not listening to Mr. Knightly from the beginning, she played an intrinsic role in her own devastation. Harriet would never even have an acquaintance with Mr. Knightly if not for Emma, and certainly would not have allowed her feelings to develop into love without Emma’s unknowing encouragement. But Emma only fully realizes her feelings for Mr. Knightly upon hearing that he might love someone else. So while not befriending Harriet may have saved her pain, it also would have denied her extreme happiness. Emma rarely absorbed Mr. Knightly’s advice fully until this moment. Because of her high degree of vexation, Emma interior thoughts take on the tone of Mr. Knightly’s pointed opinions. She fully acknowledges her mistakes for the first time in the novel and the use of the word â€Å"ought† continues to signify that she made the wrong choice. Emma disregarded the words of Mr. Knightly in favor of her own amusement, emphasizing her childlike mentality at the start of the novel. This scene invokes a comparison between the person Emma began the novel as and the person she grows into. Conflict forced her to mature because she had never before experienced significant problems. Her overwhelming regret exemplifies that she can now acknowledge her wrongs and feel negative repercussions. She grows to understand that her actions have consequences and that she cannot always manipulate people to get what she wants. â€Å"Ought† in Emma conveys greater weight in every situation. Because society’s perception of a woman often decided the quality of her life, what these women ought to do becomes vital. However, the full weight of the societal expectations behind the word â€Å"ought† is never imposed on Emma. She understands its power over others and wields it as she pleases, but very few people attempt to persuade her with what society expects from her. Mr. Knightly tries to influence Emma by telling her what she ought to do, but even then it carries very little threat. Emma has a secure home and finances for the rest of her life, so the opinions of society cannot hurt her guaranteed comfort. Only once she realizes that she loves Mr. Knightly does the word â€Å"ought† hold any bearing on her. She finally cares what someone thinks about her, so the expectations of society and Mr. Knightly now must be taken into account. This is her first relationship where reciprocated love becomes uncertain and this forces her to think about her actions. In understanding the weight of societal and moral expectations, Emma matures beyond the privileged girl and comes to care about her role in the lives of those around her. Works Cited Austen, Jane. Emma. Mineola: Dover Publications, 1999. Print

Lufthansa Cargo - 1170 Words

Brochure More information from http://www.researchandmarkets.com/reports/1322865/ Lufthansa Cargo AG - Strategic SWOT Analysis Review Description: Lufthansa Cargo AG - Strategic SWOT Analysis Review Summary Lufthansa Cargo AG(Lufthansa Cargo) is a Germany-based company which provides cargo airline, air freight and logistics services. The company is engaaged in transporting cargo and mail from airport-to-airport. Lufthansa Cargo AG has a strategic partnership agreement with Fraport AG. The airline transported around 1.8 million tonnes of freight and mail. Lufthansa Cargo serves three product types with its service portfolio, namely, the general cargo segment td.Pro, the express segment with td.Flash and the Specials. The company†¦show more content†¦and Services Lufthansa Cargo AG - History Lufthansa Cargo AG - Company Statement Lufthansa Cargo AG - Locations And Subsidiaries Head Office Other Locations Subsidiaries Section 2 – Company Analysis Lufthansa Cargo AG - Business Description Lufthansa Cargo AG - Corporate Strategy Lufthansa Cargo AG - SWOT Analysis SWOT Analysis - Overview Lufthansa Cargo AG - Strengths Strength - Innovation Strength - Diversified Service Offerings Strength - Strategic Alliance Lufthansa Cargo AG - Weaknesses Weakness - Lack of Scale Lufthansa Cargo AG - Opportunities Opportunity - Expansion into Emerging Markets Opportunity - Global Air Freight and Logistics Outlook Opportunity - Relocation of its Asian Hub Lufthansa Cargo AG - Threats Threat - Uncertain Macroeconomic Factors Threat - Short-Term Aviation Industry Outlook Lufthansa Cargo AG - Key Competitors Section 3 – Company’s Recent Developments Lufthansa Cargo AG, Recent Developments Apr 14, 2010: Lufthansa Cargo, Mojix Complete Pilot Deployment Of RFID System Feb 24, 2010: Lufthansa Cargo Enters Into Agreement With Austrian Airlines Feb 24, 2010: Lufthansa Cargo Enters Into Agreement With Austrian Airlines Feb 02, 2010: Smiths Detection, Lufthansa Cargo, Covenant Collaborate To Provide Security Solution Section 4 – Appendix Methodology About GlobalData Contact Us Disclaime r List of Tables Lufthansa Cargo AG, Key Facts Lufthansa Cargo AG, Key Employees Lufthansa Cargo AG, Key Employee Biographies Lufthansa Cargo AG, Major ProductsShow MoreRelatedUnited Parcel Service Airlines Operations1182 Words   |  5 Pagesand more frequent service. In the air cargo industry, UPS competes with many different carriers on a local, regional, national and international basis. Their primary competitors include the United States Postal Service (USPS), other national postal services, and various motor carriers, express companies, freight forwarders, and air couriers such as Federal Express (FedEx), DHL, Emirates SkyCargo, Korean Air Cargo, Cathay Pacific Cargo, and Lufthansa Cargo. Other areas of competition include theRead MoreSwot Analysis of Lufthansa1500 Words   |  6 PagesLufthansa; An analysis of SWOT and KSF’s Table of contents: 1.0 Terms of reference: 2.0 Procedure: 3.0 Findings: 3.1 SWOT: 3.1.1: Strengths: 3.1.2 Weaknesses: 3.1.3 Opportunities: 3.1.4 Threats: 3.2 KSF’s: 3.2.1 KSF by industry: 3.2.2 KSF by Organisation: 3.2.3 KSF by Customers: 4.0 Recommendation: 5.0 Conclusion: 6.0 Bibliography: 7.0 Appendix A – Critical Source Evaluation 1.0 Terms of reference: This is a 1000 word report by me analysing the Strengths, Weaknesses, Opportunities, ThreatsRead MoreOrganizational Environment And Behavior Method1882 Words   |  8 PagesAbstract Deutsche Lufthansa AG, also known as Lufthansa (sometimes also as Lufthansa German Airlines), is the largest German airline and, when combined with its subsidiaries, also the largest airline in Europe, both in terms of passengers carried and fleet size. In this paper, I will initially examine Lufthansa organizational environment and behavior method. I will start of by analyzing the collaborative work environment, specifically discussing collaboration techniques, interaction between leadersRead MoreLufthansa Airlines6749 Words   |  27 PagesExecutive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002, Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned, unprofitable national airline into one of the most profitable, privately owned aviation groups in the industry. The group turned a record loss of â‚ ¬350 million in 1992 into a pre-tax profit of â‚ ¬952 million inRead MoreA Corporate Structure Of Lufthansa Essay2020 Words   |  9 Pages A. Corporate Structure of Lufthansa The Lufthansa group is the largest airline company in Germany. Its business portfolio comprises of divergent segments, including the passenger airline groups, logistics, maintenance, repair, overhaul services (MRO), and catering. The passenger airline groups (include Germanwings, Eurowings, Swiss and Austrian Airlines) is the largest segment and contributes to 74.3% of Lufthansa’s revenue. Apart from that, Lufthansa’s services companies are also in the leadingRead MoreCathay Pacific, Lufthansa and Thai Airways5927 Words   |  24 PagesCathay Pacific, Lufthansa and Thai Airways p1/19 BBA2 - Marketing 1 – Prof. Taylor Term Paper – SS/02 Cathay Pacific, Lufthansa, and Thai Airways By Stefan Broda, Dennis Damer, Suttinee Keawsuwan, Yin Tong, and Li Xin Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three Companies................................................................................Read MoreEssay about Business Analysis: Lufthansa Airline2482 Words   |  10 Pages1. Describe the type of international strategy the company has chosen. Lufthansa, one of the world’s biggest airliners, has divisions handing maintenance, catering and air cargo. Since the World War II the airline industry has never earned its cost of capital over the business cycle (Hitt, 2010). Most of the airline companies have either filed for bankruptcy or are being bailed out by their government. Lufthansa had also gone through these tough times, but had resurfaced to become one of the worldsRead MoreManagement and Leadership Paper1591 Words   |  7 Pagesvalued customers. Also offered is United Airlines Cargo, which provides customers, same-day domestic and international shipping options for smaller packages as well as heavy freight (United Air Lines, 2009). The Star Alliance successfully transformed United Airlines into a more global carrier by joining forces with some of the world’s elite airlines. This association is the chief global airline alliance, and provides links for commuters and cargo clients to 965 global destinations in 162 countriesRead MoreStrategic Alliance Vs. Acquisition M A And Organic Growth2607 Words   |  11 Pagescaptured by the industry. Due to the government regulations, this waste market is still unavailable for use. Under the international civil aviation’s Chicago convention it is the birthright of the national carriers of that state or country to take cargo and passengers in and out of their respective territories. Due to this, the airlines have to think more strategically to increase their overall effectiveness and efficiency in their day to day activities. Under the bilateral governmental agreementRead MoreApplication of E-Business Strategy Creates Competitive Advantage for Airlines7017 Words   |  29 Pagestranslate into important cost savings in procurement, sales, billing and other support activities. The airline s fully automatic ordering system, for example, should reduce order processing costs by 90%, according to Chairman/CEO Juergen Weber of Lufthansa Aviation Group [22]. Differentiation (F1, F2, F3, F4, F5, F6, F8, F9) E-ticketing, the issue of a booking code at the conclusion online transition that replaces the traditional airline ticket. E-ticketing seems to be a win-win solution for

Gender Inequality Between Men And Women - 1255 Words

However feminism maintains that women are treated in an unfair ways. Social gender roles lead to various forms of inequality and disparity between men and women, which in relation to the socio economic, political and cultural ideologies plays a negative role in girls (Asley 2014) .While some societies, defend gender differences based on their cultural norms and religious beliefs, this tends to restrict women physical and mental space.†Across social classes girls tends to have less physical mobility than boys and thus less freedom to move to larger towns or other countries to continue their education†(Lauder et all.pg 970).This norms also restrict the choice of discipline, occupation or field of study. While women, for their years of†¦show more content†¦However the experience of being male or female differs from culture to culture and individuals tend to be socialized to conform to specific gender expectations of them. The biological male tends to take up the mas culine roles and masculine ways of acting, with females taken on the famine ways of thinking and behaving (Kamala 2000) Gender The concept of gender in simple terms is used to describe the social attributes connected to being a male or female in a given society. Gender is an analytical tool that is socially constructed to differentiate the differences in behaviour and the biological difference between men and women. The writings of feminists are focused on these aspects which claim that the differences are not biological but social constructions of a patriarchal society. Which describe men to be superior and women to be subordinate to men. (Jane 2005). This phenomenon is been described tobe stereotyped household and occupational roles with stereotyped traits, that portrays women and girls as passive conformists while boys and men do the lively things that is filled with fun.( UNESCO,2007) The disparity between policy and reality according to unterhalters (2007) lies in how gender as a noun to mean: how many boys and girls have access to education and as an adjective to mean: the gender social relation and identities that influence both sex schooling and the traditional assumptions about boys and girls are beenShow MoreRelatedGender Inequality Between Men And Women1094 Words   |  5 PagesWomen always have to face the gender equality, in any country. There will always be some problem regarding the topic gender inequality between men and women was socially constructed and has existed for only about 6000 years (page no.293). From thousand years ago, the society characterised by patriarchy. A system in which power is in the hands of men and many aspects of women’s life controlled by men. However, 20th century started to change everything and we saw lots of change even now. Society beganRead MoreGender Inequality Between Women And Men1445 Words   |  6 Pagesaca demia, gender may contribute to one’s treatment in secondary and tertiary erudition. Gender plays a role in the inequality between women and men in the educational field resulting in wage gaps, sexual harassment, and underrepresentation. Others claim that these conditions are not based on gender, but on the individual’s circumstances. Throughout this research, women and men alike can grasp a more understanding approach to the differences in treatment in academe. Because inequality results inRead MoreGender Inequality Between Men And Women908 Words   |  4 Pagesand â€Å"gender† synonymously, it’s important to recognize the difference between the two. In West and Zimmerman’s article, â€Å"Doing Gender,† they make this distinction. Sex is defined as â€Å"biology: anatomy, hormones, and physiology,† and gender is â€Å"an achieved status: that which is constructed through psychological, cultural, and social means† (West and Zimmerman; 125). Michael Kimmel, the author of The Gendered Society and a sociologist at Stony Brook University in New York, further defines gender as â€Å"[referring]Read MoreGender Inequality Between Men And Women996 Words   |  4 Pagesvery well. In Source A, States Attack the Pay Gay Between Men and Women by Teresa Wiltz, she writes about her experience at a company and how she is still paid less than a new employee. Source B consists of Laura Finley giving scenarios to back up her opinions on why the gender pay gap is a myth in Differences in Pay Rates Between Men and Women do not Prove the Existence of Gender Inequality. Both sources give valid points about the wage gap The gender wage gap issue is prevalent in many families acrossRead MoreThe Inequality Between Men And Women Based Solely On Gender1025 Words   |  5 Pagesthe inequality between men and women based solely on gender. This dilemma is one that occurs across every continent and has been the subject of many riots, protests, and discussions since the early centuries. Gender inequality can happen in any setting, time, and place. However, gender inequality is highly likely inside the workplace. Many employers discriminate against woman and sometimes then do not even know that what they are saying or doing is considered discrimination. Gender inequality in theRead MoreGender Inequality : An Ordinal Hierarchy Between Men And Women2498 Words   |  10 PagesGender equality has always been a prominent and complex subject in society, ‘a hotly contested concept [as] the precise meaning remains subject to continuous change and, as a result, to political struggle’, (Ridgeway, 2011: P reface). Ridgeway (2011: 3) defines gender inequality as ‘an ordinal hierarchy between men and women in material resources, power, and status’. Despite the considerable progress that has been made over the past decades, ‘a pattern of gender hierarchy has remained in which menRead MoreGender Differences And Gender Inequality1717 Words   |  7 Pages Gender differences and gender inequality are sometimes used interchangeably but do not refer to the same thing. The two concepts are common in gender literature; however, they are not uniform across different cultures based on the degree of conservative attitudes present. The significant differences between sexes and used as arguments against equal rights primarily against women’s rights. Hence, the gender issue has continually been created in light of the standard views or conceptions ofRead MoreGender Inequality Within A Competitive Athletic Workplace870 Words   |  4 PagesDecember 9, 2015 Gender Inequality What are the types of gender inequality in this world? Inequality is when there are two things that are not the same. For example, antonyms, they are when two objects don t have similar qualities. This means there are differences between the two. It can be beneficial or very discriminating. The definition for gender inequality is the unequal treatment, or perceptions of individuals based on their gender. Gender inequality is between the male and femaleRead MoreInequality is a Fact of Life and Yet Condemned as an Offense to Civilized Society1253 Words   |  5 PagesInequality is presumed to be a fact of life and condemned as an offence to civilised society. The debates associated with inequality have changed over time and have been portrayed in different contexts. Inequalities can be distinguished in terms of whether they are inequalities of opportunity, inequalities of outcome, inequalities of access or inequalities in entitlement (Platt 2011). Inequality is also different iated as to whether they are just or unjust, avoidable or unavoidable, or naturally orRead MoreGender Inequality Is The Unequal Treatment Of Someone Based Off Their Gender961 Words   |  4 PagesIn modern society gender inequality is the unequal treatment of someone based off their gender rather than their varying skills, abilities, and characteristics. In our society gender equality can be hard to notice sometimes but in other cases it is very obvious such as pay scale for jobs. Many efforts have been taken in the past to get rid of this unequal gap between genders especially in the modern workplace. It is difficulty for many of us to think about gender inequality especially considering

Social And Legal Aspects Of The Church And The State

In the overall social and legal aspects covering the church and the state, their separation in modern society is a valid question in the light of humanitarian issues. Research and history have over time illustrated that the maintenance of separate entities of the two is at times important for the continued success of both free will, as well as the proper functioning of society. Deportation of illegal immigrants in the United States has been a big debate for a long time. It is estimated that there are approximately 4.5 million of undocumented illegal immigrants, calling for the need of immigration reform. The United States Conference of Catholic Bishops (USCCB) in 2014 called on the deferment of deportation of illegal immigrants, and†¦show more content†¦This paper therefore seeks to argue on the economic benefits of immigration in the persuasion of Congress in passing of immigration reforms. More specifically, it intends to also look into how the USCCB is using human dignity as the basis for their arguments, and trying to unify the economic argument and human dignity elements. Background on Immigration in the United States The United States of America can be easily referred to as a country of immigrants. It is this rich heritage of immigration that can be said to have kept the American workforce vibrant, with businesses that are cutting edge in scope and measure. In spite of such a heritage, the immigration system has been unable to keep pace with the dynamic times (The Economic Benefits, 2013). Right from the early 1970s, the United States has always experienced heightened levels of undocumented and subsequently illegal immigrants. It was not until the passing of the Immigration Reform and Control Act (IRCA) in 1986 by Congress did the matter mark the start of an immigration enforcement era. IRCA was to make the hiring of illegal immigrants as being against the law, while strengthening of border enforcement laws. Subsequent agencies and programs that have since been created to take care of the immigration issue have over time constituted a complicated, cross-agency structure, which rotate around six m ain pillars: border

Strategy Paper- Philip Morris Example

Essays on Strategy Paper- Philip Morris Case Study Task Case Study Philip Morris was one of the 50 principal firms in the United s in 1977 with revenues of about $5.2 billion as well as an asset base of approximately $4 billion. Philip Morris was established in the 19th century and its prime business until 1960s was manufacture and sale of cigarettes. The company acquisition of the soft drink company-Seven-Up will demand that the company should implement some key strategies to make sure that the acquisition becomes profitable. Before undertaking the acquisition, there is need for Morris to form risk management team. The risk management team will undertake research on the potential risks that may arise as a result of the acquisition. Risks pose many challenges to the business, thus it is important to study them and make some key decisions. This will assist Morris to make decisions regarding the acquisitions of the soft drink company (Hoffmann 58). Pricing is important based on the rivalry in the beverage industry. The management should study the prices offered by the rivals through market research. This is because pricing need to put into consideration prices offered by the rival companies in the same industry. Because the company deals with cigarette products, it means that it has to identify different market segments to sell the soft drinks. This will be based on the prices offered by the rival firms. The pricing strategy should be based on differentiation on potency, taste, and feel concerning the new product. Morris should get information regarding prices from market research through interviewing customers (Hoffmann 58). There is need for Morris to understand the probability of the success that the acquisition carries. The management should evaluate the feasibility of acquiring the soft drink firm. This is because not all acquisition will be profitable. The means that the company should carry out valuation of the company to make sure that there is high chance of the company availing profits. This will also avert risks because the valuation process will be used to make decisions on whether to acquire the company or not. Therefore, rather than Morris looking at acquisition as a portfolio, they should look at them as individual event (Hoffmann 59). It has been established that acquisition is an expensive undertaking, therefore, there is a need to have sufficient capital to acquire the company. Just acquiring the company is not enough, but the company should set aside some funds that will used settle any eventually and make the business rolling. Morris should make sure that there are sufficient funds to make the company successful. The company has well established funds, but this is not enough based on the fact there are several risks that may come along. There is the option of seeking additional funds from financial institutions in terms of management (Hoffmann 59). Morris has the responsibility of analyzing the market for the new product and determining if it will be feasible to pursue the acquisition. This will entail ascertaining the extent at which the competitors have dominated the market. Understanding the nature of competition is very paramount towards making business decisions. Furthermore, he should consider looking at potential laws that govern the acquisition to avoid possible litigations after acquisition. Morris should intensively probe the Seven-Up to make sure that they clear any form of litigation. The element of taxation should be ensured it will affect the performance of the business. In some cases, may be the company has been evading paying taxes. This will avert any form of litigation arising from such acquisition (Hoffmann 59). Work Cited Hoffmann, Norman W. Mergers and Acquisitions Strategy for Consolidations: Roll-up, Roll- Out, and Innovate for Superior Growth and Returns. New York, NY: McGraw-Hill, 2012. Print.

Mercedes-Benz Advertising Brief Strategy Free Essays

string(109) " of the auto mobile, which started on January 29 with the official celebrations at the Mercedes-Benz Museum\." Annual Report 2011. Key Figures Daimler Group 2011 Amounts in millions of euros Revenue Western Europe thereof Germany NAFTA thereof United States Asia thereof China Other markets Employees (December 31) Investment in property, plant and equipment Research and development expenditure thereof capitalized Free cash flow of the industrial business EBIT Value added Net profit/loss Earnings/loss per share (in â‚ ¬) Total dividend Dividend per share (in â‚ ¬) 106,540 39,387 19,753 26,026 22,222 22,643 11,093 18,484 271,370 4,158 5,634 1,460 989 8,755 3,726 6,029 5. 2 2,346 2. We will write a custom essay sample on Mercedes-Benz Advertising Brief Strategy or any similar topic only for you Order Now 20 97,761 38,478 19,281 23,582 20,216 19,659 9,094 16,042 260,100 3,653 4,849 1,373 5,432 7,274 2,773 4,674 4. 28 1,971 1. 85 78,924 36,458 18,788 19,380 16,569 12,435 4,349 10,651 256,407 2,423 4,181 1,285 2,706 -1,513 -4,644 -2,644 -2. 63 0 0. 00 2010 2009 11/10 % change +91 +2 +2 +10 +10 +15 +22 +15 +4 +14 +16 +6 -82 +20 +34 +29 +24 +19 +19 1 Adjusted for the effects of currency translation, increase in revenue of 10%. Divisions 011 Amounts in millions of euros Mercedes-Benz Cars EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Daimler Trucks EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Mercedes-Benz Vans EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Empl oyees (December 31) Daimler Buses EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Daimler Financial Services EBIT Revenue New business Contract volume Investment in property, plant and equipment Employees (December 31) 1,312 12,080 33,521 71,730 21 7,065 162 4,418 3. 7% 103 225 32 39,741 17,495 835 9,179 9. 1% 109 358 126 264,193 14,889 1,876 28,751 6. 5% 1,201 1,321 251 425,756 77,295 5,192 57,410 9. 0% 2,724 3,733 1,051 1,381,416 99,091 2010 2009 11/10 % change 4,656 53,426 8. % 2,457 3,130 940 1,276,827 96,281 -500 41,318 -1. 2% 1,618 2,696 913 1,093,905 93,572 +12 +7 . +11 +19 +12 +8 +3 1,332 24,024 5. 5% 1,003 1,282 373 355,263 71,706 -1,001 18,360 -5. 5% 597 1,116 368 259,328 70,699 +41 +20 . +20 +3 -33 +20 +8 451 7,812 5. 8% 91 267 29 224,224 14,557 26 6,215 0. 4% 113 193 0 165,576 15,226 +85 +17 . +20 +34 +334 +18 +2 215 4,558 4. 7% 95 223 31 39,118 17,134 183 4,238 4. 3% 78 212 5 32,482 17,188 -25 -3 . +8 +1 +3 +2 +2 831 12,788 29,267 63,725 12 6,742 9 11,996 25,066 58,350 14 6,800 +58 -6 +15 +13 +75 +5 Daimler Marken Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services Innovation and Growth We invented the automobile – and now we are passionately shaping its future. As automotive pioneers, we see it as both motivation and a duty to continue our tradition with groundbreaking technologies and superior products. We do our very best for customers who expect the best, and we live and breathe a culture of operational excellence based on shared values. Our corporate history features numerous innovations and pioneering achievements; they are the foundation and ongoing inspiration for our claim to leadership in the auto ­ motive industry. At the same time, our thoughts and actions are guided by the principle of sustainable mobility. With tailored products, we intend to enter new markets and attract additional groups of customers. Our goal is to lead our industry in terms of unit sales, revenue and profitability – and to do so in all the businesses in which we are active. By means of profitable growth, we want to create lasting added value – for our shareholders, customers and employees, and for society in general. Dieter Zetsche Wolfgang Bernhard Christine Hohmann ­Dennhardt Wilfried Porth Andreas Renschler Bodo Uebber Thomas Weber Contents This Annual Report focuses on the innovative products and services with which we intend to utilize the growth opportunities offered worldwide while making a contribution to the mobility of the future. More details are provided inside, especially on pages 28-69. General information on Daimler and on the year 2011 can be found in the first section of the report. The Group’s financial position, liquidity and capital resources, and profitability are described and analyzed in the Management Report. Other sections provide information on our divisions, the topic of sustainability, corporate governance and the consolidated financial statements. 2 Annual Report 2011 | Contents 1 | To Our Shareholders (pages 4-27) 4 10 14 16 22 24 Important Events in 2011 Chairman’s Letter The Board of Management Report of the Supervisory Board The Supervisory Board Daimler Shares | Sustainability (pages 144-155) 146 148 152 154 Sustainability at Daimler Innovation, Safety and the Environment Human Resources Social Responsibility 6 | Corporate Governance (pages 156-175) 2 | Innovation and Growth (pages 28-69) 30 36 40 46 52 58 62 66 Innovation on a Grand Scale The New Compact Cars The Fascinat ion of Electric Mobility What Will Move Us Tomorrow? Global Success Made by Daimler Customer Care Worldwide The Future Is Our Element The Avant-garde of Future Mobility 158 161 167 169 175 Report of the Audit Committee Remuneration Report Integrity and Compliance Corporate Governance Report Declaration of Compliance with the German Corporate Governance Code | Consolidated Financial Statements (pages 176-251) 178 179 Consolidated Statement of Income Consolidated Statement of Comprehensive Income/Loss Consolidated Statement of Financial Position Consolidated Statement of Changes in Equity Consolidated Statement of Cash Flows Notes to the Consolidated Financial Statements Responsibility Statement Independent Auditors’ Report 3 | Management Report (pages 70-127) 72 86 98 105 108 111 112 113 121 Business and General Conditions Profitability Liquidity and Capital Resources Financial Position Daimler AG (Condensed version according to HGB) Overall Assessment of the Economic Situatio n Events after the End of the 2011 Financial Year Risk Report Outlook 180 181 182 183 250 251 | Additional Information (pages 252-256) 252 254 255 256 Ten Year Summary Glossary Index International Representative Offices Internet | Information | Addresses Daimler Worldwide Financial Calendar 2012 4 | The Divisions (pages 128-143) 130 134 138 140 142 Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services 3 1 | To Our Shareholders | Important Events in 2011 Important Events Gottlieb Daimler and Carl Benz invented the automobile in 1886. The year 2011 was therefore marked by the commemoration of the 125th anniversary of the auto mobile, which started on January 29 with the official celebrations at the Mercedes-Benz Museum. You read "Mercedes-Benz Advertising Brief Strategy" in category "Essay examples" They were followed by various public events, including several organized during the Automobile Summer in Stuttgart. Our employees enthusiastically celebrated the anniversary at numerous parties in the production plants and sales-and-service centers. Following in the footsteps of Gottlieb Daimler and Carl Benz, we will reinvent the automobile again and again, thus shaping the future of mobility. And in jubilee year 2011, we created the right conditions for sustainable and profitable growth with a burst of new models and some important strategic decisions. 2011 Q1. 11 25th anniversary of the automobile. On January 29, 1886, Carl Benz changed the world. He applied to the Berlin Patent Office to register his â€Å"vehicle with gas-engine propulsion† under patent number 37435. Daimler starts jubilee year 2011 with official celebrations under the heading â€Å"125! Years Inventor of the Automobile. † Daimler and Toray found a joint venture. Toray Industries, Inc. and Daimler plan to jointly produce and market automobile components made of carbon-fiber-reinforced plastics (CFRP). New C-Class coupe. The two-door has its world premiere at the Geneva Motor Show in early March 2011. It deliberately targets new customers as well as existing ones, and allows a particularly sporty entry into the coupe world of MercedesBenz. The new generation of the C-Class sedan and wagon and the new SLK roadster are also presented in Geneva. Presentation of the Concept A-CLASS in Shanghai. At Auto Shanghai in April, Mercedes-Benz presents the Concept A-CLASS to give an impression of the upcoming new compact class. The proportions of the Concept A-CLASS communicate concentrated dynamism. The car’s expressive lines and surfaces are a key feature of the new Mercedes-Benz design. Supervisory Board appoints Dr. Christine Hohmann-Dennhardt to the Board of Management. Dr. Hohmann-Dennhardt takes charge of the newly created Board of Management area of â€Å"Integrity and Legal Affairs. † She is responsible for the Legal Department, the Compliance Organization and Corporate Data Protection. New truck brand for the Indian market. In India, Daimler Trucks presents BharatBenz, its fifth truck brand. BharatBenz is the basis for the launch of a new local truck generation, which is to be produced at the new plant in Chennai. Excellent first quarter of 2011. Daimler AG achieved earnings before interest and taxes (EBIT) of â‚ ¬2. 0 billion in the first quarter of the year (Q1 2010: â‚ ¬1. 2 billion). This very positive earnings development reflects the ongoing upward trend in nearly all divisions. 6 1 | To Our Shareholders | Important Events in 2011 Dividend of â‚ ¬1. 85 per share. At the Annual Meeting in Berlin, the Daimler shareholders vote to pay a dividend for the year 2010 of â‚ ¬1. 85 per share. The total dividend distribution thus amounts to approximately â‚ ¬2 billion. Daimler starts worldwide campaign: â€Å"fairplay. Live values. Create value. This campaign directs the attention of employees and executives to the issues of integrity and compliance. The goal is to develop a shared understanding among all Daimler employees of which behavior is right and which is wrong, as well as to promote a corporate culture of trusting cooperation. F-CELL World Drive reaches Stuttgart. After traveling more than 30,000 kilometers around the globe, three MercedesBenz B-Class F-CELL cars with locally emission-free drive systems cross the finishing line in front of the Mercedes-Benz Museum in Stuttgart in due time. During the F-CELL World Drive, Mercedes-Benz impressively demonstrates the qualities of its fuel-cell vehicles with regard to performance and reliability. Presentation of new Actros. The heavy-duty Mercedes-Benz truck has been fundamentally redeveloped. The new Actros represents more than ten years of work, over 20 million test kilometers and more than â‚ ¬2 billion of investment in development and production technology. Strategic framework agreement with Chinese partner. Daimler AG and Beijing Automotive Industry Corporation (BAIC) sign a strategic framework agreement. A total of approximately â‚ ¬2 billion is to be invested in the joint venture Beijing Benz Automotive Co. , Ltd. (BBAC). Record earnings in the second quarter. Daimler achieves one of its best ever quarterly results in the second quarter of 2011. Group EBIT amounts to â‚ ¬2. 6 billion. Q2. 11 7 Q3. 11 Joint venture between Daimler and Bosch. Daimler and Robert Bosch GmbH sign agreements on the establishment of a 50:50 joint venture for electric motors. The company will operate under the name of EM-motive GmbH and will develop and produce innovative electric motors for electric vehicles. Daimler Financial Services starts operations in India. The newly established subsidiary Daimler Financial Services India Pvt. Ltd. domiciled in Chennai offers customers and dealers a comprehensive range of financing and insurance products. Contract volume of more than US$500 million is targeted by the year 2016. Acquisition of Tognum successfully concluded. Daimler AG and Rolls-Royce Holdings plc secure approximately 99% of Tognum’s shares. The combination of the three companies’ strengths and market access will allow Tognum to become a first-class producer of engine systems. Numerous Mercedes-Benz world premieres at the Frankfurt Motor Show. The revolutionary F125! research car allows a glimpse of the emission-free luxury sedans of the not-too-distant future. There are also world premieres of the new B-Class, the Concept B-Class E-CELL PLUS and the SLS AMG roadster. In addition, Mercedes-Benz presents the new M-Class to the general public for the first time. Presentation of â€Å"Mercedes-Benz 2020† growth strategy. By the year 2020, we want to be the number one among the premium manufacturers – in terms of products, brand, profitability and unit sales. We will develop the production capacities required for our growth so that they are close to our customers and our markets. First truck from Daimler and Kamaz. Daimler Trucks and Russian truck producer Kamaz present the prototype of a jointly developed truck with Daimler components. Daimler and Kamaz will intensify their collaboration in the future, especially on truck cabs. First new Citaro delivered. Trade experts see a great future for the completely revised best-selling Mercedes-Benz city bus. It sets benchmarks above all with its safety concept and its new design. Final approval for truck joint venture in China. The Chinese Ministry of Commerce grants final approval for Beijing Foton Daimler Automotive Co. , Ltd. (BFDA). Daimler will hold a 50% interest in the joint venture and can thus participate in the growth of the Chinese market for medium and heavy trucks. 8 1 | To Our Shareholders | Important Events in 2011 First Sprinter produced in China. In addition to the Vito and Viano models, which have been successfully produced and sold in China since 2010, the Mercedes-Benz Sprinter is now also rolling off the assembly lines at Fujian Daimler Automotive Co. Ltd. The Sprinter is the first premium product in the Chinese market for large vans. Closer cooperation between Daimler and BAIC. Daimler and BAIC (Beijing Automotive Group Co. , Ltd. ) agree to extend their wide-ranging strategic partnership. The letter of intent states that both companies will assess further possibili ties for technological collaboration and for vehicles with alternative drive systems. Daimler plans sale of EADS shares. Daimler and the German government have agreed in principle that the KfW Bank Group will acquire 7. 5% of the shares in EADS from Daimler. The transaction is to take place in 2012. 50,000 customers at car2go. ar2go, the world’s first fully flexible car-rental service to operate on a per-minute basis, passes the milestone of one million rentals. At the same time, the 50,000th car2go customer worldwide is registered at the Hamburg car2go shop. New Actros is â€Å"Truck of the Year 2012. † Truck journalists from 24 European countries elect the new Actros, the flagship of the Mercedes-Benz fleet of commercial vehicles, as the best truck of the year. With a total of eight titles, Mercedes-Benz is now the most successful brand in the competition for honors for technological progress. Presentation of heavy-duty Fuso truck with hybrid drive. Fuso presents its first heavy-duty truck with hybrid drive at the Tokyo Motor Show: the Super Great HEV. The first test carried out under real-life conditions show that fuel consumption has been improved by up to 10% compared with conventional trucks with diesel engines. Q4. 11 9 25 years of the automobile and excellent financial results – 2011 stands for both at Daimler. And that pleases us all the more because we promised you a year ago that our jubilee year would be another successful year for your company. We kept our word with: – Group revenue of 106. 5 billion euros, – EBIT of 8. 8 billion euros, which is well above the prior year, – and net profit of 6. 0 billion euros. These aren’t just very respectable results; they are among the best in our history. Our return on net assets of 19. 9 percent was well above our target of eight percent. In short, we created value. And of course, our success will also benefit you: The Board of Management and the Supervisory Board will propose an increase in the dividend to â‚ ¬2. 20 per share at the Annual Meeting. Now what were the key developments in our divisions? At Mercedes-Benz Cars, we set three records in 2011. Never before have we had better unit sales, revenue or EBIT. This was chiefly accomplished on the strength of our Mercedes-Benz brand and its ongoing invigoration through innovative products. Whether the M- or B-Class, the C coupe or the SLS AMG roadster, our new models are all very popular. At the same time, in 2011 we defined our long-term growth strategy: â€Å"Mercedes-Benz 2020. At its center is the extension of our ambition to lead: With the strongest brand and the best products, we aim to be number one in premium-segment unit sales as well – by the end of this decade at the latest. To that end, we need to achieve sustainable, profitable growth and expand our activities close to our growing customer base. 2011 was also a very good year for Daimler Trucks. Worldwide, we were able to increase unit sales and revenue by 20 percent, and EBIT by more than 40 percent. In June, we introduced the new Mercedes-Benz Actros, our most important heavy-duty truck of this decade. It was promptly voted â€Å"Truck of the Year. † In North America, we further strengthened our market leadership in the medium- and heavy-duty segment. And with Fuso in Asia, we increased our unit sales despite the natural disaster in Japan. 10 1 | To Our Shareholders | Chairman’s Letter â€Å" The jubilee year of the automobile was another successful year for Daimler. But we believe we can do even better. † 11 Mercedes-Benz Vans posted unit sales growth of about 18 percent – thanks primarily to the success of the new-generation Vito and Viano. Both models are now available in China, where we also started production of the Sprinter. At Daimler Buses, revenue and earnings decreased due to weaker market demand for complete buses. However, we clearly maintained the leading position in all our key markets. Exceptionally good news also comes from Daimler Financial Services, where three new records were set in 2011: for new business, contract volume and earnings. In addition, we expanded our range of services with the new â€Å"Mobility Services† business unit. Here we are offering innovative service packages with a focus on sustainable mobility. All of this contributed to an excellent performance in 2011. It is all the more remarkable given that general economic risks increased in the second half of the year due to the crisis in the euro zone. In 2012, we will continue to face headwinds in our European markets. However, from today’s perspective, we expect worldwide economic growth of around 2. 5 percent. And global automotive demand is likely to grow even faster in the years ahead. We intend to participate in this growth – and to an above-average extent. 2011 was a successful and important year. But we believe we can do significantly better in the medium and long term; that also applies to our share price. We strive to attain leadership in all our businesses. In doing so, we draw on the strengths of the Daimler Group: – as a full-line supplier of premium cars, trucks, vans, buses and services; – with Mercedes-Benz as our core brand in all divisions; – and as an innovation and technology leader. The combination of these Daimler strengths produces potential that we intend to fully utilize in the coming years. Specifically, we have efined four strategic growth areas: – strengthening our core business in traditional markets, – conquering new growth markets, – extending our leadership in environmentally friendly technologies and in the field of safety, – and developing and implementing new mobility concepts. 12 1 | To Our Shareholders | Chairman’s Letter In all of this, one thing remains clear: A company’s success stands or falls with the skills and commitment of its workforce. The employees of your company are doing a great job; for that they deserve the thanks of the Board of Management. We will continue to systematically promote excellence in the future. One specific target is the development of first-class female and international talent. Integrity is another issue that is gaining importance – and not just at Daimler. What does that mean in a corporate context? In brief, it means that â€Å"make a decent return† and â€Å"make returns decent† are two sides of the same coin. Integrity is more than just formal compliance with laws and regulations. It is an ethical attitude, a sort of â€Å"internal compass† that keeps us on the right path even in complex business situations. Many events of the past twelve months have confirmed once again that one of the most important â€Å"currencies† is trust – whether it’s in business or politics, in public or private life. Ultimately, Daimler owes its sustained success to its trusted relationships with customers, business partners, employees and neighbors – and of course with you, our shareholders. We would like to sincerely thank you for your confidence in us. We will make every effort in 2012 to justify that confidence once again. Sincerely, Dieter Zetsche 13 The Board of Management Andreas Renschler | 53 Daimler Trucks Appointed until September 2013 Wolfgang Bernhard | 51 Manufacturing and Procurement Mercedes-Benz Cars Mercedes-Benz Vans Appointed until February 2013 Christine Hohmann-Dennhardt | 61 Integrity and Legal Affairs Appointed until February 2014 Bodo Uebber | 52 Finance Controlling, Daimler Financial Services Appointed until December 2014 Thomas Weber | 57 Group Research Mercedes-Benz Cars Development Appointed until December 2013 Wilfried Porth | 53 Human Resources Labor Relations Director Appointed until April 2017 Dieter Zetsche | 58 Chairman of the Board of Management, Head of Mercedes-Benz Cars Appointed until December 2013 14 15 Report of the Supervisory Board Dear Shareholders, the Supervisory Board dealt in detail with the operational and strategic development of the Daimler Group in seven meetings during the 2011 financial year. In the year 2011, the Supervisory Board performed its tasks as laid down by applicable law, the Articles of Incorporation and its rules of procedure, and continually advised and supervised the Board of Management with the management of the company. Following careful reviews and consultations, the Supervisory Board passed resolutions on numerous business matters for which its consent was required, such as investment and personnel planning, capital changes at companies of the Group, investments and divestments, expansion of production capacities in existing cooperations, and the conclusion of contracts of particular importance for the Group. In addition, the Supervisory Board examined for example whether the risk report, the financial reporting and the annual financial statements were in conformance with requirements. The Board of Management also informed the Supervisory Board about a large number of transactions not requiring the Supervisory Board’s consent and the two boards discussed those matters together, for example, the further development of strategic programs in the various divisions and the status of various cooperation projects. The Supervisory Board discussed the information and evaluations that were material for its decisions and suggestions together with the Board of Management. The Supervisory Board meetings were regularly prepared in separate discussions of the members representing the employees and the members representing the shareholders with the members of the Board of Management. In each meeting of the Supervisory Board, there was a so-called executive session, in which the members of the Supervisory Board were able to discuss topics in the absence of the members of the Board of Management. No member of the Supervisory Board attended less than half of the meetings in the past financial year. The Chairman of the Supervisory Board was regularly informed by the Chairman of the Board of Management about all significant operating developments as well as personnel changes and appointments. Daimler’s business activities continued to develop very successfully during the year 2011. Unit sales and revenues increased in almost all the automotive divisions, in some cases substantially. Earnings from ongoing operations were significantly higher than in 2010. The Mercedes-Benz Cars and Mercedes-Benz Vans divisions achieved their targeted rates of return already in the first half of 2011. The good business development generally continued in the second half of the year, although earnings were adversely affected by model changes, higher material costs and exchange-rates movements. Daimler is currently making substantial investments, with support from the Supervisory Board, in new technologies, new markets and new products, in order to strengthen the Group’s competitive position for the future. A question of relevance for the work of the Supervisory Board throughout the year 2011 related to the possibility to plan further developments and their stability. The general economic outlook, and in particular the situation in the financial markets, was marked by significant risks and uncertainties. An additional factor in the first half of the year was the hardto-assess impact of the natural disaster in Japan. The Board of Management and the Supervisory Board also care-fully monitored the economic situation in China, one of the Group’s key markets. In the euro zone, the high levels of state and public-sector debt became increasingly important as factors causing uncertainty and restricting growth. In general, the Supervisory Board assessed the development during 2011 in absolute terms as positive, and in view of the risk described above, was in agreement with the risk-aware approach of the Board of Management. The Supervisory Board dealt in detail with the development of Daimler’s share price, and discussed at length with the Board of Management about its causes and proposals, as well as the expected impact on the share price of strategic projects. 16 1 | To Our Shareholders | Report of the Supervisory Board Dr. Manfred Bischoff, Chairman of the Supervisory Board. In addition to the usual key financial metrics, the Board of Management regularly informed the Supervisory Board about important topics such as: – the Group’s profitability, especially in terms of return on equity, and its liquidity situation, – the internal control and risk management system including compliance, – the cost of risk in the financial services business, – the development of commodity prices, especially of raw materials, and – the general economic situation in the main sales markets, in particular in view of developments in the financial markets. The Supervisory Board also dealt with safeguarding the Group’s long-term profitability, fundamental questions of corporate planning including financial, investment, sales and human resources planning, developments in the companies of the Group, revenue developments and the situation of the Group, as well as the ongoing implementation of measures to secure pioneering and sustainab le mobility for the future. The latter was dealt with also considering current and future requirements under the heading of â€Å"digital life,† with special reference to the Group’s products and services. The Supervisory Board was occupied with these topics going beyond the operating business in close communication with the Board of Management and especially intensively in a two-day strategy workshop, which this year focused in particular on conditions and development opportunities in China in order to properly reflect the special importance of the Chinese market. Cooperation between the Supervisory Board and the Board of Management. All the members of the Board of Management attended all the meetings of the Supervisory Board. In the meetings, there was an intensive and open exchange of opinions and information concerning the position of the Group, business and financial developments, fundamental issues of corporate policy and strategy, and development opportunities in important growth markets. Any deviations from the planning were explained in detail to the Supervisory Board by the Board of Management. The members of the Supervisory Board regularly prepared for upcoming resolutions on transactions requiring Supervisory Board consent on the basis of documentation provided in advance by the Board of Management. They were supported by the relevant committees, and discussed the actions and transactions upon which decisions were to be taken with the Board of Management. Furthermore, the Board of Management informed the Supervisory Board with the use of monthly reports and quarterly risk reports about the most important performance figures and risks and submitted the interim reports to the Supervisory Board. The Supervisory Board was kept fully informed of specific matters also between its meetings. As required in individual cases, following consultation with the Chairman of the Supervisory Board, the members were requested to pass resolutions in writing. In addition, the Chairman of the Board of Management informed the Chairman of the Supervisory Board in regular discussions about important developments and consulted with him on upcoming decisions. 17 Topics discussed at the Supervisory Board meetings in the year 2011. In January 2011, the Supervisory Board dealt with equity-capital changes at subsidiaries of Daimler North America Corporation. In a meeting in February 2011, the Supervisory Board appointed Dr. Christine HohmannDennhardt, an ex-judge at Germany’s Federal Constitutional Court, as a member of the Board of Management for the position of Integrity and Legal Affairs, which had been newly created by a resolution of September 2010. As of December 16, 2011, Bodo Uebber was reappointed as a member of the Board of Management with responsibility for Finance Controlling and Daimler Financial Services. In the presence of the external auditors, the preliminary key figures of the annual company and consolidated financial statements for 2010 and the dividend proposal to be made at the 2011 Annual Shareholders’ Meeting were discussed in the same meeting. The preliminary key figures for the year 2010 were announced at the Annual Press Conference on February 16, 2011. In another meeting held in February 2011, the Supervisory Board dealt with the annual company financial statements, the annual consolidated financial statements and the combined management report for Daimler AG and the Daimler Group, each of which had been issued with an unqualified audit opinion by the external auditors, as well as the reports of the Audit Committee and the Supervisory Board, the corporate governance report and the remuneration report and the proposal on the distribution of distributable profit. In preparation, the members of the Supervisory Board were provided with comprehensive documentation, some of it in draft form, including the Annual Report with the consolidated financial statements according to IFRS, the combined management report for Daimler AG and the Daimler Group, the corporate governance report and the remuneration report, the annual company financial statements of Daimler AG, the audit report of KPMG for the annual company financial statements of Daimler AG, for the consolidated financial statements and for the combined management report, the proposal of the Board of Management on the distribution of distributable profit, and the drafts of the reports of the Supervisory Board and of the Audit Committee. The Audit Committee and the Supervisory Board dealt with those documents in detail and discussed them intensively in the presence of the external auditors, who reported on the results of their audit and were available to answer supplementary questions and to pro vide additional information. Following the final results of the review by the Audit Committee and its own review, the Supervisory Board declared its agreement with the results of the audit by the external auditors, determined that no objections were to be raised, and approved the financial statements and the combined management report as presented by the Board of Management. The company financial statements of Daimler AG for the year 2010 were thereby adopted. The Supervisory Board also consented to the proposal made by the Board of Management on the distribution of distributable profit and approved the report of the Supervisory Board, the corporate governance report and the remuneration report in the current drafts. Furthermore, the Supervisory Board approved its proposed decisions on the items of the agenda for the 2011 Annual Shareholders’ Meeting. In addition, the Supervisory Board received information on the status of antitrust investigations of European manufacturers of commercial vehicles by the EU Commission and approved an investment framework for the submission of a voluntary takeover bid for Tognum AG together with Rolls-Royce. Finally, the Supervisory Board dealt with topics of Board of Management remuneration and approved the external board positions and sideline business activities of the members of the Board of Management as presented in the meeting. Two Supervisory Board meetings were held in April. In the first of those two meetings, which was held straight after the Annual Shareholders’ Meeting, the Supervisory Board elected Dr. Manfred Bischoff as the Chairman of the Supervisory Board – as previously announced in the election proposal made at the Annual Shareholders’ Meeting. Pursuant to the rules of procedure of the Supervisory Board, its Chairman also chairs the Mediation, Nomination and Presidential Committees. To replace the departing Dr. Manfred Schneider, Dr. Jurgen Hambrecht was elected to the Mediation Committee and to the Presidential Committee. In the place of Dr. Manfred Schneider and Lynton R. Wilson, Dr. Paul Achleitner and Sari Baldauf were elected to the Nomination Committee. In addition, due to the resolution by the Annual Shareholders’ Meeting amending the Articles of Incorporation with regard to Supervisory Board remuneration, the Supervisory Board decided to amend the wording of the declaration of compliance accordingly, subject to the amended Articles of Incorporation being entered in the Commercial Register. In the declaration of compliance, the explanation of the lack of a performancerelated component of remuneration includes an explanation of the remuneration paid to the Supervisory Board of Daimler AG. With the amendment o the Articles of Incorporation, the existing apportioning model was replaced with an additive model, in order to better reflect the generally increased requirements in particular with consideration of additional activities of Supervisory Board members in committees. In the second meeting in April 2011, the Supervisory Board dealt with t he course of business and results of the first quarter, as well as with a status report on the situation in Japan, which had been updated since previously being dealt with in March 2011, in particular the situation of the Japanese companies of the Group and the local employees after the earthquake, tsunami and reactor accident. In addition, the Supervisory Board granted its consent to the closure of Treasury units in Belgium and to a capital increase for the car joint venture in China, Beijing Benz Automotive Co. , Ltd. In May, the Supervisory Board was informed about the stage of the Tognum transaction and the increase in the price offered. 18 1 | To Our Shareholders | Report of the Supervisory Board In addition to discussing the business development and results of the second quarter, in its meeting in July, the Supervisory Board granted its consent for capital contributions to the German pension plan, for the execution of equity-capital changes at the subsidiary Daimler Trucks North America, and for the expansion of production capacity for the truck joint venture with Foton, a Chinese truck producer. In the same meeting, the Supervisory Board also dealt with the new pension plan and the topics for the upcoming strategy workshop. Furthermore, it reappointed Wilfried Porth as a member of the Board of Management with responsibility for Human Resources and as Labor Relations Director effective as of May 1, 2012. During the two-day strategy workshop in September, as every year, the Supervisory Board first of all received information on the stage of implementation of the strategic goals set in previous years by the Board of Management for Daimler AG and the divisions. Against the backdrop of the current economic situation, the Supervisory Board discussed the stage of implementation of projects initiated by the individual divisions, the positioning of the Group and its divisions with regard to the competition, and the brand and product strategies. Other key areas of the strategy workshops were: – growth opportunities in the various markets with a focus on China, – analyses of competitors, – status reports on the various cooperations, – the latest trends in customer behavior, also with regard to the future development of urban mobility and the use of modern media and social networks, – the overall technology and market strategy for safeguarding sustainable mobility, – the technological development of internal-combustion engines, – electric, hybrid and hydrogen drive systems, – specific requirements placed on such drive systems in important markets, in China for example, – management capacities and other human resources issues, especially in specific growth markets, and – other strategic topics. In December, the Supervisory Board dealt in detail on the basis of comprehensive documentation with the operational planning for the years 2012 and 2013. This included discussion of existing opportunities and risks and the Group’s risk management. The Supervisory Board also decided on the financing limits for the year 2012 and dealt with a progress report on EADS and the planned sale of 7. 5% of the shares in EADS to the KfW banking group. Other matters discussed in the December meeting included corporate governance and Board of Management remuneration. Corporate governance. Although the German Corporate Governance Code was not amended in the period under review, the Supervisory Board was continually occupied with the standards of good corporate governance, including the green paper of the European Commission on that subject. An important precondition for effective cooperation in the Supervisory Board in the sense of good corporate governance, in addition to the members’ prioritized specialist expertise, is their diversity to adequately reflect the Group’s size and internationality in terms of nationality, gender, ethnic origin and experience. In connection with future proposals on candidates for election to the Supervisory Board, the Supervisory Board of Daimler AG pays attention to internationality and balance, especially with regard to gender, and sees this as a contribution to strengthening Daimler’s claim to leadership in the automotive industry. With the election of Petraea Heynike, the Supervisory Board has achieved a proportion of 20% female members representing the shareholders, which is at least to be maintained and if possible increased in the coming years. The members of the Supervisory Board of Daimler AG are obliged to disclose potential conflicts of interest to the entire Supervisory Board and not to participate in discussing or voting on topics which could lead to a conflict of interest. There were no indications of any such potential conflicts of interest in 2011. In its meeting in April, the Supervisory Board decided on an amendment to its rules of procedure. The Code’s suggestion that the maximum possible appointment period of five years should not be the rule with first-time appointments to the Board of Management will be complied with in the future: First-time appointments – and only those – will generally be made for three years only. In its December meeting, the Supervisory Board updated and amended the wording of the rules of procedure of the Supervisory Board and its committees, and approved the declaration of compliance with the German Corporate Governance Code pursuant to Section 161 of the German Stock Corporation Act (AktG). With the two exceptions explained in the declaration, all the recommendations of the Code have been complied with and continue to be complied with. 19 The Supervisory Board last arranged for an externally moderated efficiency review to be carried out during the year 2010, thus fulfilling the requirement to carry out a regular review of its efficiency in accordance with its own rules of procedure and the German Corporate Governance Code. The results of the efficiency review indicate very good cooperation within the Supervisory Board and with the Board of Management. There was no indication of any need for fundamental action or changes. However, some suggestions were made, which will be put into practice. Corporate governance at Daimler is described in detail in the Corporate Governance Report on pages 169 ff and in the Remuneration Report on pages 161 ff of this Annual Report. Personnel changes in the Supervisory Board. After the end of the Annual Shareholders’ Meeting held on April 13, 2011, a member representing the shareholders, Dr. Manfred Schneider, stepped down from the Supervisory Board of Daimler AG. As proposed by the Supervisory Board, Petraea Heynike was newly elected as a member of the Supervisory Board repre ­ senting the shareholders with effect as of the end of that Annual Shareholders’ Meeting. Dr. Manfred Bischoff and Lynton R. Wilson, whose periods of office also ended at the end of the Annual Shareholders’ Meeting, were reelected. The election proposal of the Supervisory Board to the Annual Shareholders’ Meeting was based on a recommendation made by the Nomination Committee and a corresponding resolution by the members of the Supervisory Board representing the shareholders. Personnel changes in the Board of Management. In a meeting in February 2011, as mentioned above, the Super ­ visory Board appointed Dr. Christine Hohmann ­Dennhardt, an ex ­judge at the German Federal Constitutional Court, as a member of the Board of Management for the position of Integrity and Legal Affairs, which was newly created by resolution of September 2010, for a period of three years as of February 16, 2011. Bodo Uebber was reappointed as a member of the Board of Management responsible for Finance Controlling and Daimler Financial Services for a further three years as of December 16, 2011. In the Supervisory Board meeting in July 2011, in line with the new regulation on periods of service for reappointments, Wilfried Porth was reappointed for another five years as a member of the Board of Management responsible for Human Resources and as Labor Relations Director as of May 1, 2012. Audit of the 2011 financial statements. The financial state ­ ments of Daimler AG and the combined management report for the Company and the Group for 2011 were duly audited by KPMG AG, Wirtschaftsprufungsgesellschaft, Berlin, and were given an unqualified audit opinion. The same applies to the consolidated financial statements for 2011 prepared accord ­ ing to IFRS, which were supplemented with additional notes. In the presence of the auditors in a meeting in early February 2012, the Supervisory Board discussed the preliminary key figures of the annual company and consolidated financial statements for 2011 and the dividend proposal to be made at the 2012 Annual Shareholders’ Meeting. The preliminary key figures for the year 2011 were announced at the Annual Press Conference on February 9, 2012. In another meeting in late February 2012, the Supervisory Board dealt with the annual company financial statements, the annual consolidated financial statements and the combined management report for Daimler AG and the Daimler Group, each of which had been issued with an unqualified audit opinion by the external auditors, as well as the reports of the Audit Committee and the Supervisory Board, the corporate Report on the work of the committees The Presidential Committee convened four times in 2011. It dealt primarily with corporate governance topics and ques ­ tions of remuneration, as well as personnel matters of the Board of Management. As in previous years, compliance targets constituted part of the individual target agreements of the members of the Board of Management. The Audit Committee met seven times in 2011. Details of those meetings are provided in a separate report of this committee (see page 158 ff). The Nomination Committee convened twice in 2011. Among other matters, it prepared a recommendation for the Supervisory Board’s proposal on a candidate for election to the Supervisory Board of Daimler AG representing the share ­ holders. The proposal gave due consideration to stipulations regarding the structure, orientation and qualification profile of the members of the Supervisory Board representing the shareholders and to corporate governance requirements. As in previous years, the Mediation Committee, a body required by the provisions of the German Codetermination Act (MitbestG), had no occasion to take any action in 2011. The chairmen of the committees informed the members of the Supervisory Board about the activities of the committees and their decisions, in each case in the Supervisory Board meeting following such decisions. 20 1 | To Our Shareholders | Report of the Supervisory Board governance report and the remuneration report, and the proposal on the distribution of distributable profit. In preparation, the members of the Supervisory Board were provided with comprehensive documentation, some of it in draft form, including the Annual Report with the consolidated financial statements according to IFRS, the combined management report for Daimler AG and the Daimler Group, the corporate governance report and the remuneration report, the annual company financial statements of Daimler AG, the audit report of KPMG for the annual company financial statements of Daimler AG, for the consolidated financial statements and for the combined management report, the proposal of the Board of Management on the distribution of distributable profit, and the drafts of the reports of the Supervisory Board and of the Audit Committee. The Audit Committee and the Supervisory Board dealt with those documents in detail and discussed them intensively in the presence of the external auditors, who reported on the results of their audit and were available to answer supplementary questions and to pro vide additional information. Following the final results of the review by the Audit Committee and its own review, the Supervisory Board declared its agreement with the results of the audit by the external auditors, determined that no objections were to be raised, and approved the financial statements and the combined management report as presented by the Board of Management. The company financial statements of Daimler AG for the year 2011 were thereby adopted. The Supervisory Board also consented to the proposal made by the Board of Management on the distribution of distributable profit and approved the report of the Supervisory Board, the corporate governance report and the remuneration report in their current drafts. Furthermore, the Supervisory Board approved its proposed decisions on the items of the agenda for the 2012 Annual Shareholders’ Meeting. Appreciation. The Supervisory Board thanks all of the employees and the management of the Daimler Group for their personal contributions to the successful year 2011. Special thanks are due to a longstanding member of the Supervisory Board, Dr. Manfred Schneider, who stepped down in April after many years of close involvement and exceptional personal commitment to the Group. Stuttgart, February 2012 The Supervisory Board Dr. Manfred Bischoff Chairman 21 The Supervisory Board Dr. Manfred Bischoff Munich Chairman of the Supervisory Board of Daimler AG Other supervisory board memberships/directorships: Fraport AG Royal KPN N. V. SMS GmbH – Chairman UniCredit S. p. A. Voith GmbH – Chairman Erich Klemm* Sindelfingen Chairman of the General Works Council, Daimler Group and Daimler AG; Deputy Chairman of the Supervisory Board of Daimler AG Dr. Paul Achleitner Munich Member of the Board of Management of Allianz SE Other supervisory board memberships/directorships: Bayer AG RWE AG Allianz Investment Management SE – Chairman Allianz Global Investors AG Sari Baldauf Helsinki Former Executive Vice President and General Manager of the Networks Business Group of Nokia Corporation Other supervisory board memberships/directorships: Hewlett-Packard Company F-Secure Corporation Fortum OYj – Chairwoman Dr. Clemens Borsig Frankfurt am Main Chairman of the Supervisory Board of Deutsche Bank AG Other supervisory board memberships/directorships: Linde AG Bayer AG Emerson Electric Co. Prof. Dr. Heinrich Flegel* Stuttgart Director Research Materials, Lightweight Design and Manufacturing, Daimler AG; Chairman of the Management Representative Committee, Daimler Group Dr. Jurgen Hambrecht Ludwigshafen Former Chairman of the Board of Executive Directors of BASF SE Other supervisory board memberships/directorships: Deutsche Lufthansa AG Fuchs Petrolub AG – Chairman Trumpf GmbH + Co. KG Petraea Heynike Vevey Former Executive Vice President of the Executive Board of Nestle S. A. since April 13, 2011) Other supervisory board memberships/directorships: Schulich School of Business Jorg Hofmann* Stuttgart German Metalworkers’ Union (IG Metall), District Manager, Baden-Wurttemberg Other supervisory board memberships/directorships: Robert Bosch GmbH Heidelberger Druckmaschinen AG Dr. Thomas Klebe* Frankfurt am Main General Counsel of the German Metalworkers’ Union (IG Metall) Other supervisory board memberships/directorships: Daimler Luft- und Raumfahrt Holding AG ThyssenKrupp Materials International GmbH Gerard Kleisterlee Amsterdam Former President and CEO of Royal Philips Electronics N. V. Other supervisory board memberships/directorships: Vodafone Group Plc. – Chairman De Nederlandsche Bank N. V. Royal Dutch Shell Plc. Dell Inc. Jurgen Langer* Frankfurt am Main Chairman of the Works Council of the Frankfurt/Offenbach Dealership, Daimler AG 22 1 | To Our Shareholders | The Supervisory Board Ansgar Osseforth* Sindelfingen Manager Mercedes-Benz Research and Development; Member of the Works Council, Sindelfingen Plant, Daimler AG until November 30, 2011 Valter Sanches* Sao Paulo Secretary of International Relations of Confederacao Nacional dos Metalurgicos/CUT Stefan Schwaab* Gaggenau Vice Chairman of the General Works Council, Daimler Group and Daimler AG; Vice Chairman of the Works Council, Gaggenau Plant, Daimler AG Jorg Spies* Stuttgart Chairman of the Works Council, Headquarters, Daimler AG Lloyd G. Trotter Plainville Former Vice Chairman General Electric; President CEO of the General Electric Group’s Industrial Division; Managing Partner, Founder, GenNx360 Capital Partners Other supervisory board memberships/directorships: PepsiCo Inc. Textron Inc. syncreon Holdings Ltd. syncreon. US Holdings Inc. syncreon. US Inc. Dr. h. c. Bernhard Walter Frankfurt am Main Former Spokesman of the Board of Management of Dresdner Bank AG Other supervisory board memberships/directorships: Bilfinger Berger SE – Chairman Deutsche Telekom AG Henkel AG Co. KGaA Uwe Werner* Bremen Chairman of the Works Council, Bremen Plant, Daimler AG Lynton R. Wilson Toronto Chairman of the Board of CAE Inc. ; Chancellor of McMaster University Retired from the Supervisory Board: Dr. Manfred Schneider Leverkusen Chairman of the Supervisory Board of Bayer AG (retired on April 13, 2011) Committees of the Supervisory Board: Committee pursuant to Section 27 Subsection 3 of the German Codetermination Act (MitbestG) Dr. Manfred Bischoff – Chairman Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* Presidential Committee Dr. Manfred Bischoff – Chairman Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* Audit Committee Dr. h. c. Bernhard Walter – Chairman Erich Klemm* Dr. Clemens Borsig Stefan Schwaab* Nomination Committee Dr. Manfred Bischoff – Chairman Dr. Paul Achleitner Sari Baldauf * Representative of the employees 23 Daimler Shares The spread of the sovereign-debt crisis and growing uncertainty about ongoing economic developments caused high volatility in the capital markets. Daimler’s share price fell significantly during the year 2011. In view of a repeated increase in net profit, the Board of Management and the Supervisory Board propose a higher dividend of â‚ ¬2. 20 per share (prior year: â‚ ¬1. 85). 1. 01 Development of Daimler’s share price and major indices End of 2011 End of 2010 11/10 % change -33 -15 -17 +6 -17 -24 Daimler’s share price (in euros) DAX 30 Dow Jones Euro STOXX 50 Dow Jones Industrial Average Nikkei Dow Jones STOXX Auto Index 33. 92 5,898 2,317 12,218 8,455 259 50. 73 6,914 2,793 11,578 10,229 341 Turbulent year on global stock markets. Stock markets continued their very volatile and disparate development in 2011. Against the backdrop of positive economic developments and encouraging company results, the upward trend of the previous year at first continued at the beginning of 2011. A number of negative factors such as the worsening debt crisis in the euro zone, the violent conflicts in North Africa and the Middle East, the natural disaster in Japan and growing fears of inflation then led to sharp falls in share prices in March. However, following good quarterly results of companies in Europe and the United States, stock markets recovered quickly and reached their peaks for the year in May. After moving sideways for several months, share prices generally declined at the beginning of August due to the weaker economic outlook. The exacerbating financial crisis in Europe and the downgrading of the United States’ creditworthiness raised market fears of a renewed recession during the autumn. As a result, the markets remained very volatile. The index of the most important stocks in the euro zone, the Dow Jones Euro STOXX 50, fell significantly, especially in the second half of 2011, and lost 17% over the full year. Germany’s main index, the DAX, lost 15%. In the United States, the Dow Jones climbed by 6% over the year. The Nikkei index in Japan closed 2011 down 17% compared with a year earlier. Volatile development of Daimler’s share price in 2011. Automotive stocks made a positive start to the year 2011. Our share profited at the beginning of the year from good unit sales in December and the encouraging data from the US truck market. Daimler’s share price peaked for the year at â‚ ¬58. 46 on January 18. This was followed by a phase of consolidation. Growing uncertainty had a disproportionately strong impact on the price of cyclical stocks such as Daimler’s. Nonetheless, our share price remained at the level it had reached at the end of 2010 until the end of July, despite negative factors such as the debt crisis in Europe, the natural disaster in Japan and the conflicts in North Africa and the Middle East. Share prices then fell significantly in August. This phase saw strong selling but only a weak propensity to buy. In that trading environment, economically sensitive automotive stocks suffered sharp losses. Although good unit sales were reported during the summer break, investors – especially in the United States – remained very risk averse and reduced the proportion of what they regarded as risky 1. 02 In euros Net profit Key figures per share 2011 2010 11/10 % change +24 +24 +19 +9 -33 +7 -4 5. 32 5. 31 2. 20 38. 77 33. 92 58. 46 29. 16 4. 28 4. 28 1. 85 35. 62 50. 73 54. 87 30. 35 Net profit (diluted) Dividend Equity (December 31) Xetra share price at year end 1 Highest 1 Lowest 1 1 Closing prices 24 1 | To Our Shareholders | Daimler Shares European stocks in their portfolios. But, benefiting from the positive development of the German stock market and the publication of good third-quarter results in line with market expectations, Daimler’s share price climbed again significantly in October within a very volatile environment. The repeated increase in uncertainty about a resolution of the euro crisis caused the stock markets and automotive stocks to fall again temporarily in November. During this phase, the price of Daimler’s shares reached its low for the year of â‚ ¬29. 16 on November 23. After a brief recovery, our share price remained flat in December and closed the year at a price of â‚ ¬33. 92 on December 30. ? 1. 01 Our share thus fell by 33% over the full year, which is a weaker performance than the Dow Jones STOXX Auto Index (-24%) and the DAX (-15%). Daimler’s market capitalization at the end of 2011 was â‚ ¬36. 2 billion. In the first several weeks of the year 2012, Daimler’s share price climbed significantly. Dividend of â‚ ¬2. 20. ? 1. 2 The Board of Management and the Supervisory Board will propose to the Annual Shareholders’ Meeting to be held on April 4, 2012 that in view of the good business development the dividend should be increased from â‚ ¬1. 85 to â‚ ¬2. 20 per share. The total dividend payout will thus amount to â‚ ¬2,346 million (prior year: â‚ ¬1,971 million). Broad shareholder structure. ? 1. 07 Daimler continues to have a broad shareholder base of approximately 1. 0 million shareholders. The number of shareholders remained stable compared with 2010, so there was no continuation of the trend of falling shareholder numbers that occurred in previous years. There was a steadily growing demand for our shares from private investors during the second half of 2011, mainly in Germany. Kuwait Investment Authority holds 6. 9% of Daimler’s shares and the Renault-Nissan Alliance holds 3. 1%. Aabar Investments PJS, Abu Dhabi (Aabar), notified us in October 2011 that its Daimler voting rights had fallen below the notification threshold of 5% and amounted to 4. 99998% at that time. This was caused by a slight increase in Daimler’s share capital due to the exercise of stock options. In February 2012, Aabar notified us that the number of Daimler shares it physically owned had decreased to approximately 32. 7 million, equivalent to a shareholding of 3. 07%. In connection with the respective shareholding notifications, Aabar also informed us that it has the right to redelivery of the difference between the approximately 32. 7 million shares it physically owns and the 96. 4 million shares it originally acquired. In connection with its shareholding, Aabar entered into a series of financing transactions. As of 1 February 2012, the new rules pursuant to the German Securities Trading Act (WpHG) require separate incremental disclosures of certain elements of these transactions, which lead to double-counting with respect to parts of Aabar’s total shareholding. Together with shares lent to third parties in connection with financing transactions for which Aabar has a right of redelivery, Aabar still holds 9. 04%. BlackRock Inc. , New York, informed us in August 2011 that it had exceeded the 5% notification threshold as defined by Germany’s Securities Trading Act (WpHG) and that its Daimler voting rights amounted to 5. 7% as of August 11, 2011. Capital Research and Management Company of Los Angeles, which notified us in May 2010 that it held 3. 1% of our shares, is still above the 3% notification threshold stipulated by the WpHG. The treasury shares held by Daimler at the end of 2010 (approximately 0. 2 million shares worth about â‚ ¬7 million) were used during the year under review to satisfy the claims of former AEG shareholders from arbitration proceedings. In total, institutional investors hold 67% of our share capital and private investors hold 20%. Approximately 69% of our equity are in the hands of European investors and approximately 19% are held by US investors. ? 1. 08 1. 03 In euros 65 60 55 50 45 40 35 30 25 20 Daimler share price (high/low), 2011 1/11 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1. 04 140 130 120 110 100 90 80 70 60 50 Share price index 2/31/10 2/28/11 4/29/11 6/30/11 8/31/11 10/31/11 12/31/11 Daimler AG Dow Jones STOXX Auto Index DAX 25 1. 05 Key figures End of 2011 End of 2010 11/10 % change Share capital (in millions of euros) Number of shares (in millions) thereof treasury shares Market capitalization (in billions) )of euros) Number of shareholders (in million s) Weighting in share index DAX 30 Dow Jones Euro STOXX 50 Long-term credit ratings Standard Poor’s Moody’s Fitch DBRS 3,060 1,066. 3 0 36. 2 1. 0 3,058 1,065. 6 0. 2 54. 0 1. 0 +0 +0 -100 -33 0 The weighting of Daimler shares in major indices decreased during 2011 due to the negative development of our share price. In the German DAX 30 index, our stock was ranked in seventh position with a weighting of 5. 93% at the end of the year (end of 2010: 7. 51%). ? 1. 05 In the Dow Jones Euro STOXX 50, Daimler shares were represented with a weighting of 2. 26% (end of 2010: 2. 88%). Daimler shares are listed in Frankfurt and Stuttgart. Stock-exchange trading in Germany in the year 2011 amounted to 1,728 million shares (2010: 1,492 million). In addition, Daimler shares are increasingly traded on multilateral trading platforms and in the over-thecounter market. Substantially increased participation in employee share program. In March 2011, eligible members of the workforce were once again able to acquire employee shares. A price incentive that was granted for the first time and bonus shares helped to increase the number of participants to 32,200 employees, who acquired a total of 610,300 shares (2010: 19,400 employees acquired 350,700 shares). Annual Shareholders’ Meeting approves management’s proposals with large majorities. Our Annual Shareholders’ Meeting held on April 13, 2011 at the Berlin International Congress Center (ICC) was attended by approximately 5,100 shareholders (2010: 4,700). With 43. 3% of the share capital represented at the Annual Meeting, shareholder representation (attendance plus absentee votes) was higher than in the prior year (40. 3%). In the voting on the items of the agenda, the shareholders adopted the recommendations of the management with large majorities. The shareholders How to cite Mercedes-Benz Advertising Brief Strategy, Essay examples